An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads.
If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad grammar.
When respondents were asked what they would do if a Google search
result did not contain the expected information, 34 percent of
respondents said they would return to the search results page and try a
different result; 25 percent said they would return to Google to enter a
new search.
The
online survey was conducted using SurveyMonkey’s Audience tool,
surveying 615 respondents from a random selection of males and females
age 18 to 60. The participants were located across the country with
annual household incomes ranging from $25,000 to $150,000+ and varying
education levels.
If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad grammar.
The
online survey was conducted using SurveyMonkey’s Audience tool,
surveying 615 respondents from a random selection of males and females
age 18 to 60. The participants were located across the country with
annual household incomes ranging from $25,000 to $150,000+ and varying
education levels.
Other key findings from the survey
demonstrated most users are not bothered by how recently an online
article was published – trusting content published two years ago the
same as content published ten days ago – but were less likely to trust
an article with a number of typos and obvious grammar mistakes. The
survey also concluded that users preferred Google search results over Bing.
Related Topics: Google: SEO | Google: Web Search | Microsoft: Bing | Microsoft: Bing SEO | Stats: General | Stats: Search Behavior
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