Google's URL/Content Removal Tool Now A Wizard

Google has updated their URL removal tool to make it easier and smarter to remove content specifically from third-party web sites.

Google told us at Search Engine Land specifically that the tool is smarter by analyzing the content of the URL you submitted and letting you know what options you have based on the details of the cache result, search results and the actual live page.

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Google News Cheat: Refreshing Article Titles

In 2009, Google News began reindexing and refreshing stories after they were initially indexed, to make sure to pick up on story corrections. This was a good thing.

But recently, there has been an uptick of abuse around this. One disgruntled Google News subscriber posted in the Google News Help forums that one site is refreshing their article titles several times a day in order to keep their stories up at the top of the Google News landing pages.

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Google Continues Work On Promoting Topic Authorities

Back in May, we covered how Google is planning on releasing an algorithm to promote subject authorities in the search results. Some call this the "good guy algorithm" and some call it the "author authority algorithm," while others may have some other names for it.

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Google December 19th Ranking Fluctuations Reported

So Google confirmed they reduced the authorship snippets from showing in the results. We know that. Matt Cutts strongly implied that there was no update on December 17th, despite all the tracking tools lighting up on that date.



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