Google's URL/Content Removal Tool Now A Wizard

Google has updated their URL removal tool to make it easier and smarter to remove content specifically from third-party web sites.

Google told us at Search Engine Land specifically that the tool is smarter by analyzing the content of the URL you submitted and letting you know what options you have based on the details of the cache result, search results and the actual live page.

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Google Continues Work On Promoting Topic Authorities

Back in May, we covered how Google is planning on releasing an algorithm to promote subject authorities in the search results. Some call this the "good guy algorithm" and some call it the "author authority algorithm," while others may have some other names for it.

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Google Explains Why Your New Page’s Number One Ranking May Drop

oogle’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new page rank very well in Google early on, and then, that ranking declines over time.
Matt explains that sometimes, Google has a hard time figuring out the original source of a new piece of content. But over time, i.e., days, weeks, months, Google is better able to figure out the most relevant result for a query due to indexing more signals over time. Thus, over time, the search results may settle down to a particular state; but early on, new pages may rank high and lose their rankings over time.
Certain queries that deserve freshness, that is where QDF – Query Deserves Freshness comes from. Other queries prefer more evergreen, more settled content, Matt explains.
Here is the video:


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http://searchengineland.com/google-explains-why-your-new-pages-number-one-ranking-may-drop-154852