What is Geo SEO?

• Search Engine Optimizatio
• 
  
• (SEO) is the chief set of processes in Internet Marketing designed towards achieving consistently improving organic rankings for targeted keywords.  All SEO is focused entirely on Google, Yahoo and Bing as combined over 97% of all organic searches originate.

An important component of SEO is Geo-SEO; as the name indicates this is that part of SEO that is focused on geography.  Keywords that are targeted on geography are called geocentric keywords.  While an Internet Marketing Company wants to be found for “Internet Marketing Services,” they may well wish to be found for “Internet Marketing Services New Jersey.”  Many searchers want to find someone who is local to them as this adds a bit of confidence and peace of mind to have a company with a local presence.
There are scads of businesses that are ONLY interested in being found locally; fortunately their potential customers / clientele are equally interested in finding local businesses.  Just consider this relatively short list of businesses primarily concerned with Geo-SEO:

1. Contractors (Builders, Electricians, Plumbers, HVAC, Roofers, Landscapers, etc).
2. Professionals (Physicians, Attorneys, CPA’s)
3. Retail Stores
4. Restaurants
5. Entertainment

Bottom line is that local businesses want to be found by local searchers and local searchers want to find local businesses.  The searchers are using geocentric keywords because they don’t want non-local results.  This requires local businesses to focus on Geo-SEO so that they will meet their potential customers at the common meeting point – page 1 of a targeted search.
Geo-SEO Considerations

1. Keyword research with the addition of local addenda i.e. city, town, state, zip code, region, neighborhood.
2. Onsite Optimization to index page content with full representations of text that fully describe, generally and specifically, the total targeted geographic area.
3. Offsite Optimization to generate content that is indexed on the site targeting geocentric keywords and also syndicating the content to high value content sites to develop geocentric Backlinks.
4. Google Maps – registration of your website with Google Maps to be included in the special section that provides a map with location pins with listings that are registered with Google Maps.  This is not technically SEO in the sense that you don’t need to have a website to register and be found on these maps.
5. Geocentric Sub-domains – i.e. atlanta.yourdomain.com to isolate and segregate your Geo-SEO results.  This may be used for businesses with multiple locations all seeking website visitors.

All of the rules and guidelines of SEO still apply to Geo-SEO.  Onsite optimization and offsite optimization techniques remain the same.  Content remains essential.  The only difference really is the addition of egocentricity; from keywords to metadata to titles and descriptions and, of course, your target audience.
Are you looking to target specific geography?  Are there any complicated issues to deal with?  Just contact us for a free initial consultation.

What is Geo SEO?

Introduction

SEO, or Search Engine Optimization is the name given to techniques which marketing professionals can employ to improve their organic rankings for specific target keywords on search engines such as Google, Yahoo and Bing.

One important aspect of the search engine optimization process is Geo-SEO. As can be inferred from the term, Geo-SEO is that component of SEO which is focused on geography, and it is particularly important for multi-site brands.

Businesses following Geo-SEO protocols encourage the use of ‘geocentric’ keywords that are specific to a geographical location. As much as an internet marketing company will appreciate being recognised for the search term “Digital Marketing Services”, if they are located in New York being found for the query “Internet Marketing Services New York” will be much more valuable.

Leading Industries Using Geo-SEO

There are countless businesses that prefer being found locally over search engines rather than globally. The fact that their existing clientele as well as potential customers prefer as much to find local businesses helps them in their prospects. Here is a list of businesses that would prefer Geo-SEO over the conventional SEO practices:

•  Retail stores, discount stores, and other multi-site retail brands

•  Restaurants, cafes and fast food outlets

•  Tradesman such as electricians, plumbers and builders

•  Certified professionals such as doctors, attorneys and accountants

•  Entertainment, movie theaters, theme parks, zoos, recreational centers and arcades

It is crucial for above mentioned businesses to make sure that online search engines redirect queries to the geographical location where their business earns its livelihood. Therefore, they are careful to choose ‘geocentric’ keywords as it discourages the search engine to return non-local results.

Geo-SEO Considerations

Using geocentric keywords allows local businesses to increase the chances of directing their potential customers to the established rendezvous point. Here are some important considerations that local businesses should make when using Geo-SEO:

Keyword research – Careful research should be carried out on keywords to make sure that they are novel and unique. Keywords that are fairly identical to those already used by other businesses will not help the business much. For best results, businesses can add local details such as postcode, region, state, town or city.

Onsite Optimization – This process helps in indexing the content that businesses put on their web pages.

Offsite Optimization – It is equally essential for businesses to optimize offsite content in order to generate indexed content and target geocentric keywords. Offsite optimization also syndicates webpage content to other higher ranked content sites and this helps to establish geocentric backlinks.

Google Maps – Google maps is a useful online resource. It pays to register your business’ online portfolio with it so that it is listed in the premium section. This provides search engine users with a geographical tag on your business’ location.

eHound has developed a tool specifically for this purpose, allowing clients to download a file from their account that has been pre-formatted for uploading to Google Maps.

Geocentric Sub-domains – Choosing the sub domain of your business or ‘geocentralizing’ it also works wonders as it effective isolates your business form Geo-SEO search results. You may have come across sites with sub-domains like pittsburgh.holidayinn.com. This is an effective way of segregating the search results and is popular among businesses with branches.

SEO or Geo-SEO

There is not much difference in traditional search engine optimization practices and geocentric search engine optimization guidelines; all procedures and guidelines used in conventional search engine optimization practices can be applied to Geo-SEO. For instance, onsite and offsite optimization protocols have virtually been borrowed from search engine optimization practice. Also, the content still remains as essential in Geo-SEO as it is in SEO. The only disparity that can be observed in the two, and that gives Geo-SEO its name, is the introduction of geocentric keywords, metadata, titles and descriptions. This is where the main focus of the business shifts from targeting internet users throughout the globe as potential customers to focusing on a more realistic and achievable target market.

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