Getting your business started is no simple task. It takes a lot of preparation and hard work. Once you have it off the ground, the next step is to get your company noticed by consumers. Cellphones and the Internet have made it a necessity to have your startup easily accessible to people on the go. Here are a few tips to get your mobile marketing campaign started.
1. Know Your Target Market
No matter what direction you want to take in marketing, be it an app or an e-mail newsletter, you have to know who your audience is. A few simple ways to do this are having customers fill out a feedback form in-store or after online purchases. That way, you can get the exact demographics of your products and cater to their advertising senses.
2. Search Engine Optimization
According to a Google study, about 50% of smartphone users also use search engines at least once during the day. If you have your business tied to one of these search engines, you are allowing your company to be viewed by anyone searching for the goods or services you provide. This is a great way to get your name out there and at a minimum of cost.
3. QR Codes
Image via Flickr by swanksalot
A relatively recent phenomenon, QR codes are springing up at businesses everywhere. A QR code is a type of bar code that can be scanned using your smart phone that gives information regarding a certain product.
By adding this to your marketing materials either in-store or on packaging, you can give yourself another medium of advertising. Now, anyone that owns a smartphone, even with the new the new BlackBerry 10 operating system, can get a comprehensive report of your products.
4. Apps
Although some apps can be pricey, starting your mobile marketing with the simplest of apps is the best approach. By starting with an inexpensive or simple app, you can gauge the interest of potential clients as well as see if the app is of value to you and the customer.
Many online companies let you create apps with a drag-and-drop interface for the less tech-savvy. That way, you do not have be an IT guru to design your app, and you don’t have to outsource it, saving you money.
5. Don’t Rely Solely on Mobile Marketing
In an ideal setting, having a mobile marketing campaign as your only form of advertising would suffice. However, it should be used as a tool to give customers something else. If you incorporate offers that you don’t have in-store or on your website, having mobile marketing gives value to your customers. Remember that this marketing is just a portion of the marketing product.
If all else fails in your marketing approach, remember one easy saying, “Mobile first, Internet second”. The advantage of implementing such a strategy is quite simple. As more people begin to use a smart phone as their primary device, the more important it becomes to steer your marketing for mobile consumers.
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