Tuesday 3 September 2013

How to make a post go viral?



Social Media is bombarded with brand pages; every brand small or big is creating its identity on influential social networking websites. These pages bring laurels to the brands in the form of traffic and a substantial increase in the number of followers. Marketing activities are taking a sharp turn and are being concentrated on the social media only. As such all brands are targeting platforms like Facebook, Twitter Google plus etc to form their niche to promote products effectively.

The weapons used in marketing range from normal posts to efficient marketing campaigns. The most commonly used feature that is used is frequent and regular updates on the brand pages. Now the biggest challenge faced by brand managers is to promote that post and make it viral such that it reaches out to a large number of people. To help brand managers, following are tips to make a post go viral.

 1.   High Quality

There are brand pages on the web pertaining to nearly every possible field. As such there is so much information and updates about social media marketing that it is not possible for users to like each and every page and each and every post. If brand managers post relevant content that relates directly to the brand and the post is of good quality generally users like it. It is normally seen that the posts that have some valuable information to pass on and make sense are the ones that go viral. It is good to be different but it is also important to stick to posting high quality good content.

2.   Market it well

In the present times nothing sells until it is marketed and promoted well enough. Just posting good quality content does not solve the purpose the post also needs to be promoted well and marketed for people to see it and eventually come in terms with it. In the presence of so many brands and even more posts, a post will not go viral until a brand manager takes extra care of that.

 3.   Hover around recent events

Brand managers are often confused about what should be posted, what should be the contents of the post. It is advised that posts should be such that they are in relevance to the ongoing events in the world. This helps in making the post a trend and chances of its going viral increases manifold.

 4.   Smart and short content

Too long posts and those that have no relevance with the brand or are totally out of context are majorly disliked by users. The posts that are short yet are able to express and carry a message go viral on their own. Everybody on the social media likes to read influential posts that have the capability of leaving them to ponder upon certain thoughts. Thus short and smart posts are preferred in the social media domain.

5.   Link all pages

To make all pages and all posts go viral the brand pages on all platforms should be linked together. Once linked together the posts automatically carry a high viral strength and easily become the most viewed and liked posts on the web.

8 comments:

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