Marketing on the social media has become a common phenomenon in the recent times and every brand is utilizing the power of this domain to the fullest. Google and its derivatives are the most widely used social media websites across the world. To be recognized on these websites is something that no brand manager can ignore.
Google plus is one such community that is making social media marketing strategies easy and effective for users. In the recent times it has gained momentum and the number of people and brands using it has increased manifold. Google plus has a lot of advantages to provide to its users in terms of search engine support, good contacts and customers, impact social media presence and increased influence of brands on the audience.
The benefits of using Google plus are many, some of them are listed down below which will give you an insight to what Google plus can offer you.
1. Get found across Google
Google is by far the largest search engine known. It is prestigious for each brand to be able to rank on one of the Google pages.One of the biggest benefits offered is that creating an account on any of Google’s platform allows you to use the same account for other Google platforms as well. Being a Google derivative it adds a lot of value to the brand’s entity on the platform and increases the reach and frequency of the brand manifold. Google Plus is influential and helps your brand to be recognised better than any other platform.
2. Get face-to-face with customers
Users need credibility and accountability in a brand, when they are able to communicate with the brand representatives directly it adds on to the level of trust and belief in a brand. Google Plus takes you a step ahead in this respect. It allows brands to carry out video chats/conferences referred as “hangouts”. Such chats and conversations speak volumes about a brand’s loyalty towards the customers. Many brands are using this particular feature to help solve all issues and queries of users such that their trust and belief in the brand is maintained and the value of the brand is increased.
3. High Ranking on Google
As mentioned above ranking on Google is important and it makes brands viral when they reach the first few pages around a certain list of keywords. Mastering certain keywords and maintaining your rank on Google enables the brand to lure more traffic and bring in more better and useful results. Google gives preference to Google Plus pages which helps in ranking the pages better.
4. Link every platform
Google Plus is a tailor made platform for brands to market themselves.Every platform
can be linked to your account and thereafter be monitored from one place only. This
particular feature helps brands to keep all their content and data together and compiled. Every platform where the brand’s presence exists is updated from time to time. It increases the chances of a page going viral bringing in more traffic for the brand and influence the brands ranking on search engines making the work easier for SEO’s. All social media campaigns are highlighted at once on each and every platform that the brand is operating on.
panu
ReplyDelete